Customer Perceptions Attend the Retail Excellence Retreat
Customer Perceptions were absolutely delighted to attend the Retail Excellence Retreat this year, with a fantastic lineup of speakers. The spectacular venue – Carton House
Blogs & Publications
Learn • Hear • Read
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What Do Mystery Shoppers Actually Do?
Mystery shopping? What exactly is that anyway? There are many people who haven’t heard of the term, and probably misinterpret it when they hear it
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Things To Consider When Choosing A Mystery Shopping Company
Hiring an undercover shopper is a great way to assess whether your business meets or exceeds your expectations and provides the right quality of products
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Streamlining the Customer Experience with QR
Customer experience (CX) is the cornerstone of success in many industries. In ‘3 Reasons Why Customer Experience Increases Sales’ we argue that this is because
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Mystery Shopping Professionals Association (MSPA) Conference
Emma Harte (CEO) and Susan Reilly (Head of Sales and Marketing) were both delighted to attend the Mystery Shopping Professionals Association (MSPA) annual conference in
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Retail Excellence Ireland’s SIRA Launch
Customer Perceptions & Optimum Results were delighted to attend the Retail Excellence Ireland’s SIRA Launch in Fallon & Byrne on the evening of Wednesday, 8th
Everything you need to know about in-store audits
It can be difficult to assess your retail business’s performance yourself. You can’t expect yourself or your staff to be completely objective about how well
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The Effects An In-Store Audit Has On Staff
The point of an in-store audit is to identify those aspects of your business that need improvement, so that you can adjust your operations as
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The Top 3 Benefits of Using a Market Research Company
Do you really need to do market research? Not only do you need it – it is essential. No business should underestimate the value of
Visual Merchandising Trends 2022
Let’s Get Started… Visual Merchandising trends are proving particularly important for 2022. Since the pandemic, retailers have seen a drop in sales and foot traffic
Strengthen Mystery Shopping with An All-Inclusive Audit
Mystery shopping has the ability to completely transform your business, which can promote positive changes, including rebuilding and expanding on an already established brand. It
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How To Tell Your Staff About Mystery Shopping
One of the main objectives of hiring a mystery shopper company is to get honest, detailed feedback that can help you improve your service. In
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Tips for Creating a Successful Customer Experience Strategy
Business leaders in 2022 will need to be heavily focused on improving their customer experience (CX) strategies if they hope to succeed. In order to
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The Different Types of Internal Audits Explained
In the business world, the word ‘audit’ is often associated with nerves and frustration. However, audit functions are integral to a company’s survival and prosperity.
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Why an In-Store Audit is Exactly What Your Business Needs
What is an In-Store Audit? An in-store audit, sometimes referred to as a retail audit, store walk, or store inspection, is basically an assessment of
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3 Reasons Why Customer Experience Increases Sales
Do you remember a time when, from the second you walked into a store, you were greeted by friendly staff, a welcoming atmosphere, and the
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The Different Types of Mystery Shopping Explained
The use of a mystery shopping program in your business is a fantastic way to evaluate how your company operates, from customer service to employee
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How Mystery Shopping Can Benefit Your Business
From the outside looking in, one may think that the more customers a company has, the higher its profits. However, this is not necessarily the
Top 10 CX Secrets
The customer experience is a crucial aspect of your business. Having a positive customer experience will greatly improve your chances of retaining customers. The cost
Interview with our MD – Emma Harte
Interview with our Managing Director – Emma Harte Emma Harte has been involved with the Customer Perceptions and Optimum Results teams for almost 20
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Benefits of Visual Merchandising for your Business
Benefits of Visual Merchandising Visual Merchandising is at the core of a successful retail outlet. It is the first form of selling and featuring
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Hello Hospitality: Trends for 2021
As restrictions continue to ease for the hospitality sector, we at Customer Perceptions felt it was an opportune time to conduct a survey across our
Supermarket Superheroes
By Linda Martin, Client Account Manager An Industry Excelling Over the past year, Irish supermarkets have faced the demands of providing superior customer service, whilst
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Mystery Shopping the User Experience
By – Lynn Carr, Project Manager The User Experience or UX as it is commonly known, is defined as the overall experience of a person
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One Million Mystery Shops
By – Susan Reilly, Head of Sales and Marketing Customer Perceptions, having been in existence for almost a quarter of a century now, have
