Blog
5 Reasons Why Mystery Shopping Is A Key Marketing Tool
Mystery shopping, a technique that involves sending anonymous evaluators to assess the customer experience, has become an increasingly important tool in modern marketing. With the
Blogs & Publications
Learn • Hear • Read
Blog
4 Amazing Benefits Of In-Store Audits
A retail store audit is an essential part of retail management that involves assessing a store’s operations and compliance with company policies and procedures. These
Blog
Common Mystery Shopping Mistakes To Avoid
After nearly three decades in the industry, we know what the mystery shopping mistakes are that frustrate our clients. People often think Mystery Shopping intends
Blog
The Importance of Competitor Analysis
Many businesses understand the importance of competitor analysis but generally only focus on pricing and products. With the arrival of social media, understanding your competition’s
Blog
Who Can Become A Mystery Shopper?
Are you interested in becoming a mystery shopper? Do you like a flexible work schedule and are comfortable with a variable income? Some weeks are
Blog
The Advantages of Focus Groups
Focus groups are a market research method used to gather customer opinions and perspectives on new products, services, campaigns or ideas. There are five types
Blog
The Importance of Competitor Analysis
Many businesses understand the importance of competitor analysis but generally only focus on pricing and products. With the arrival of social media, understanding your competition’s
Customer Perceptions Attend the Retail Excellence Retreat
Customer Perceptions were absolutely delighted to attend the Retail Excellence Retreat this year, with a fantastic lineup of speakers. The spectacular venue – Carton House
Blog
What Do Mystery Shoppers Actually Do?
Mystery shopping? What exactly is that anyway? There are many people who haven’t heard of the term, and probably misinterpret it when they hear it
Blog
Things To Consider When Choosing A Mystery Shopping Company
Hiring an undercover shopper is a great way to assess whether your business meets or exceeds your expectations and provides the right quality of products
Blog
Streamlining the Customer Experience with QR
Customer experience (CX) is the cornerstone of success in many industries. In ‘3 Reasons Why Customer Experience Increases Sales’ we argue that this is because
Blog
Mystery Shopping Professionals Association (MSPA) Conference
Emma Harte (CEO) and Susan Reilly (Head of Sales and Marketing) were both delighted to attend the Mystery Shopping Professionals Association (MSPA) annual conference in
Blog
Retail Excellence Ireland’s SIRA Launch
Customer Perceptions & Optimum Results were delighted to attend the Retail Excellence Ireland’s SIRA Launch in Fallon & Byrne on the evening of Wednesday, 8th
Everything you need to know about in-store audits
It can be difficult to assess your retail business’s performance yourself. You can’t expect yourself or your staff to be completely objective about how well
Blog
The Effects An In-Store Audit Has On Staff
The point of an in-store audit is to identify those aspects of your business that need improvement, so that you can adjust your operations as
Blog
The Top 3 Benefits of Using a Market Research Company
Do you really need to do market research? Not only do you need it – it is essential. No business should underestimate the value of
Visual Merchandising Trends 2022
Let’s Get Started… Visual Merchandising trends are proving particularly important for 2022. Since the pandemic, retailers have seen a drop in sales and foot traffic
Strengthen Mystery Shopping with An All-Inclusive Audit
Mystery shopping has the ability to completely transform your business, which can promote positive changes, including rebuilding and expanding on an already established brand. It
Blog
How To Tell Your Staff About Mystery Shopping
One of the main objectives of hiring a mystery shopper company is to get honest, detailed feedback that can help you improve your service. In
Blog
Tips for Creating a Successful Customer Experience Strategy
Business leaders in 2022 will need to be heavily focused on improving their customer experience (CX) strategies if they hope to succeed. In order to
Blog
The Different Types of Internal Audits Explained
In the business world, the word ‘audit’ is often associated with nerves and frustration. However, audit functions are integral to a company’s survival and prosperity.
Blog
Why an In-Store Audit is Exactly What Your Business Needs
What is an In-Store Audit? An in-store audit, sometimes referred to as a retail audit, store walk, or store inspection, is basically an assessment of
Blog
3 Reasons Why Customer Experience Increases Sales
Do you remember a time when, from the second you walked into a store, you were greeted by friendly staff, a welcoming atmosphere, and the
Blog
The Different Types of Mystery Shopping Explained
The use of a mystery shopping program in your business is a fantastic way to evaluate how your company operates, from customer service to employee
Blog
How Mystery Shopping Can Benefit Your Business
From the outside looking in, one may think that the more customers a company has, the higher its profits. However, this is not necessarily the
