Blog
Customer Satisfaction Surveys: Why Are They Important?
By Susan Reilly – Head of Sales and Marketing Customer satisfaction surveys are essential in the current business environment because they provide insightful information about
Blogs & Publications
Learn • Hear • Read
Blog
Set Clear Customer Experience Goals: A Path to Business Success
By Lynn Carr – Senior Project Manager In today’s highly competitive business landscape, providing exceptional customer experiences is paramount. To ensure you’re consistently meeting and exceeding customer
Blog
How To Measure The Impact Of Customer Experience Initiatives
By Susan Reilly – Head of Sales and Marketing The success of firms in all sectors is now heavily influenced by customer experience. Giving your
Blog
Understand Your Customers: Unlocking the Secrets to Business Success
By Susan Reilly – Head of Sales and Marketing In today’s competitive business landscape, understanding your customers is the key to unlocking long-term success. By gaining a
Blog
The Crucial Role of Mystery Shopping in Today’s Competitive Market
By Susan Reilly – Head of Sales and Marketing In today’s cutthroat business landscape, companies face intense competition and ever-increasing customer expectations. To gain a
Blog
Stay Ahead of the Game: The Latest Trends in Customer Experience
By Susan Reilly – Head of Sales and Marketing Customer satisfaction is a crucial component of the success of every organisation. Giving customers a positive
Blog
Effective Competitor Analysis: A guide
By Susan Reilly – Head of Sales and Marketing Competitor analysis is essential to understand the competition, spot possibilities, and gain a competitive edge in
Blog
Why Mystery Shopping is a Key Tool for the Retail Industry
By Susan Reilly – Head of Sales and Marketing The key to success in today’s competitive market is having a solid grasp of your customers.
Blog
Four Incredible Advantages of In-Store Audits
By Susan Reilly – Head of Sales and Marketing Owners and managers of retail businesses understand how crucial it is to remain competitive. In-store merchandising,
Blog
MSPA Conference 2023
Written by: Lynn Carr, Senior Project Manager In late May, Emma and I had the incredible opportunity to travel to Portugal to attend the 2023
Blog
5 Reasons Why Mystery Shopping Is A Key Marketing Tool
Mystery shopping, a technique that involves sending anonymous evaluators to assess the customer experience, has become an increasingly important tool in modern marketing. With the
Blog
4 Amazing Benefits Of In-Store Audits
A retail store audit is an essential part of retail management that involves assessing a store’s operations and compliance with company policies and procedures. These
Blog
Common Mystery Shopping Mistakes To Avoid
After nearly three decades in the industry, we know what the mystery shopping mistakes are that frustrate our clients. People often think Mystery Shopping intends
Blog
The Importance of Competitor Analysis
Many businesses understand the importance of competitor analysis but generally only focus on pricing and products. With the arrival of social media, understanding your competition’s
Blog
Who Can Become A Mystery Shopper?
Are you interested in becoming a mystery shopper? Do you like a flexible work schedule and are comfortable with a variable income? Some weeks are
Blog
The Advantages of Focus Groups
Focus groups are a market research method used to gather customer opinions and perspectives on new products, services, campaigns or ideas. There are five types
Blog
The Importance of Competitor Analysis
Many businesses understand the importance of competitor analysis but generally only focus on pricing and products. With the arrival of social media, understanding your competition’s
Customer Perceptions Attend the Retail Excellence Retreat
Customer Perceptions were absolutely delighted to attend the Retail Excellence Retreat this year, with a fantastic lineup of speakers. The spectacular venue – Carton House
Blog
What Do Mystery Shoppers Actually Do?
Mystery shopping? What exactly is that anyway? There are many people who haven’t heard of the term, and probably misinterpret it when they hear it
Blog
Things To Consider When Choosing A Mystery Shopping Company
Hiring an undercover shopper is a great way to assess whether your business meets or exceeds your expectations and provides the right quality of products
Blog
Streamlining the Customer Experience with QR
Customer experience (CX) is the cornerstone of success in many industries. In ‘3 Reasons Why Customer Experience Increases Sales’ we argue that this is because
Blog
Mystery Shopping Professionals Association (MSPA) Conference
Emma Harte (CEO) and Susan Reilly (Head of Sales and Marketing) were both delighted to attend the Mystery Shopping Professionals Association (MSPA) annual conference in
Blog
Retail Excellence Ireland’s SIRA Launch
Customer Perceptions & Optimum Results were delighted to attend the Retail Excellence Ireland’s SIRA Launch in Fallon & Byrne on the evening of Wednesday, 8th
Everything you need to know about in-store audits
It can be difficult to assess your retail business’s performance yourself. You can’t expect yourself or your staff to be completely objective about how well
Blog
The Effects An In-Store Audit Has On Staff
The point of an in-store audit is to identify those aspects of your business that need improvement, so that you can adjust your operations as
