
Customer Satisfaction Surveys: Why Are They Important?
By Susan Reilly – Head of Sales and Marketing Customer satisfaction surveys are essential in the current business environment because they provide insightful information about
By Susan Reilly – Head of Sales and Marketing Customer satisfaction surveys are essential in the current business environment because they provide insightful information about
By Lynn Carr – Senior Project Manager In today’s highly competitive business landscape, providing exceptional customer experiences is paramount. To ensure you’re consistently meeting and exceeding customer
By Susan Reilly – Head of Sales and Marketing The success of firms in all sectors is now heavily influenced by customer experience. Giving your
By Susan Reilly – Head of Sales and Marketing In today’s competitive business landscape, understanding your customers is the key to unlocking long-term success. By gaining a
By Susan Reilly – Head of Sales and Marketing In today’s cutthroat business landscape, companies face intense competition and ever-increasing customer expectations. To gain a
By Susan Reilly – Head of Sales and Marketing Customer satisfaction is a crucial component of the success of every organisation. Giving customers a positive
By Susan Reilly – Head of Sales and Marketing Competitor analysis is essential to understand the competition, spot possibilities, and gain a competitive edge in
By Susan Reilly – Head of Sales and Marketing The key to success in today’s competitive market is having a solid grasp of your customers.
By Susan Reilly – Head of Sales and Marketing Owners and managers of retail businesses understand how crucial it is to remain competitive. In-store merchandising,
Written by: Lynn Carr, Senior Project Manager In late May, Emma and I had the incredible opportunity to travel to Portugal to attend the 2023
Mystery shopping, a technique that involves sending anonymous evaluators to assess the customer experience, has become an increasingly important tool in modern marketing. With the
A retail store audit is an essential part of retail management that involves assessing a store’s operations and compliance with company policies and procedures. These
After nearly three decades in the industry, we know what the mystery shopping mistakes are that frustrate our clients. People often think Mystery Shopping intends
Many businesses understand the importance of competitor analysis but generally only focus on pricing and products. With the arrival of social media, understanding your competition’s
Are you interested in becoming a mystery shopper? Do you like a flexible work schedule and are comfortable with a variable income? Some weeks are
Focus groups are a market research method used to gather customer opinions and perspectives on new products, services, campaigns or ideas. There are five types
Many businesses understand the importance of competitor analysis but generally only focus on pricing and products. With the arrival of social media, understanding your competition’s
Customer Perceptions were absolutely delighted to attend the Retail Excellence Retreat this year, with a fantastic lineup of speakers. The spectacular venue – Carton House
Mystery shopping? What exactly is that anyway? There are many people who haven’t heard of the term, and probably misinterpret it when they hear it
Hiring an undercover shopper is a great way to assess whether your business meets or exceeds your expectations and provides the right quality of products
Customer experience (CX) is the cornerstone of success in many industries. In ‘3 Reasons Why Customer Experience Increases Sales’ we argue that this is because
Emma Harte (CEO) and Susan Reilly (Head of Sales and Marketing) were both delighted to attend the Mystery Shopping Professionals Association (MSPA) annual conference in
Customer Perceptions & Optimum Results were delighted to attend the Retail Excellence Ireland’s SIRA Launch in Fallon & Byrne on the evening of Wednesday, 8th
It can be difficult to assess your retail business’s performance yourself. You can’t expect yourself or your staff to be completely objective about how well
The point of an in-store audit is to identify those aspects of your business that need improvement, so that you can adjust your operations as
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