fbpx Skip to content

See What Our clients Have to Say...


"Customer Perceptions have been an absolute pleasure to work with. Thank you for your utmost professionalism and helping us bring the Awards and the mystery guest inspection process to where it is today. The entire team have been phenomenal in helping us streamline this element of the awards. You instantly simplified the process for us, ensured an incredibly high standard of unbiased reporting and totally took the stress out of coordinating the inspections completely. There was never an issue that you couldn’t resolve and your manner in doing so was always so sincere. Honestly, I can't thank you enough!"​
KN, Events and Campaign Manager

Restaurants Association of Ireland
"Customer Perceptions have engaged with us in creating a bespoke test of the levels of service being provided across our retail partners in Dublin Airport. Their insights have helped us to visibly increase and measure improvements across all our key service metrics. The information yielded from the program has helped us to target areas of concern, and their expertise has then helped inform us of a way forward to improve those areas. Continuous upgrades to the analysis tools have also displayed their commitment to staying ahead of the curve and always looking to improve their offer. Always available and quick to respond to any queries they have been a pleasure to work with and I wouldn’t hesitate in recommending them to other businesses."
GO'K, Key Account Manager

Dublin Airport Authority
“Customer first forms part of our core values and the mystery shopping programme offered by Customer Perceptions helps us to make our customers feel valued through a better experience. Having in-house specialists who can develop dashboards and reporting tools, means we can have a bespoke suite of reports that fit our business needs. These reports are highly user friendly and help us to easily identify trends across the group. This insight has helped us focus our on-going training in these areas and ultimately drive improvements across our store network. The team are extremely responsive to our requests, and the rapid speed of implementation has truly supported our business needs.”
MD, Customer Experience Manager

Henderson Retail
"EBS has worked with Customer Perceptions since 2009. They have conducting over 5000 Mystery Shops on our behalf throughout the whole of the country. They provide an integral part of how EBS measure the Customer Experience journey through our EBS Network. Through the years, our Mystery Shop programme has changed on several occasions which Customer Perceptions has always given full support to and has also given valuable input through there many years of experience. I have found them to extremely accommodating with any ad hoc requests. No request is too big or small for them to handle. Overall, I have found the service they provide to be of a high standard and look forward to working with them."
HK, Assistant Manager Customer Data & Service EBS
"Customer Perceptions have been our chosen partner to perform mystery shopper audits since 2012. Positive daily customer interactions with our stores and brand are the cornerstone of our business. As a result, the mystery shopper audits are a key customer feedback metric for our stores, operations and marketing teams. The audits are comprehensive, tailored to our requirements, always delivered on time and do build up a picture of what is happening at a store level. The Customer Perceptions team's professional and consistent approach has made it a seamless process that fits into our internal reviews and we would have no hesitation in recommending them."
CS, Owner & Manager Director

Jump Juice
"At BWUH Belfast, we pride ourselves with outstanding customer service whether it’s a rock gig or a business event. With the help of Customer Perceptions continuously doing the mystery shops in both our venues has enabled us to improve our service and venue offering. The team at Customer Perceptions are always very helpful and nothing is ever a problem and they work very closely with us to ensure we are getting the right feedback from the mystery shops. I have found the service Customer Perceptions provides is invaluable and always of a high standard."
UC, Head of Event Operations

Belfast Waterfront & Ulster Hall
"I have had the pleasure of working with the team at Customer Perceptions for the past year in my role as Editor of Checkout magazine, the leading title for the grocery retail trade in Ireland. In that time, the market intelligence that we have received from Customer Perceptions regarding consumer behaviour and shopping patterns has been invaluable and continues to be a key element in the success of our publication. Checkout has also benefitted from the company's mystery shopper services in relation to one of our key awards - the Best in Fresh annual awards - with Customer Perceptions' organising their mystery shopper panels to rate stores and provide us with an excellent foundation for carrying out our second round of judging. I've always found the team at Customer Perceptions to be friendly, professional and efficient in providing research information to our publication and I would have no hesitation in recommending their services to other companies operating in the Irish grocery retail or FMCG sectors."
MM, Editor

Checkout Magazine
"Customer perceptions offer a great value Mystery Guest programme, which is flexible, accurate and tailored to suit our needs. The team in the office are always more than helpful...a pleasure to do business with!"
KH, Quality & Training Manager

Slieve Russell Hotel
“Our close working relationship with Customer Perceptions is like a breath of fresh air. Nothing is too much trouble for them, they fully understand what our retail business needs and they help develop solutions to accommodate us. The insights we have gained since beginning our partnership have proven invaluable in adapting and shaping our customer strategy”
DR, Marketing Manager

Choice Stores
“Customer Perceptions have worked with Applegreen for 10+ years. In this time, they have consistently delivered Mystery Shopper Audits & Customer Survey Feedback with a consistent high level of professionalism. We have found all team members to be highly engaged; willing to find solutions & suggest alternative ways of working which always delivered positive benefits for our business. They are very accommodating & willing to work with us to achieve our corporate objectives. We would have no hesitation in recommending them to any other business.”
C O'C, Marketing Manager

Applegreen plc
“ARI has established a great partnership with Customer Perceptions over the years, thanks to their professionalism and incredible service. Through their honest and integral work, we have been able to receive valuable feedback which is both unbiased and detailed. Their comprehensive reports have given us the ability to utilize real customer experiences and make necessary changes to enhance our business through the improvement and development of both our stores as well as our people. Customer Perceptions’ Mystery Shopper program leaves no stone unturned and has really played a part in the cultivation of our instore experience which is appreciated by thousands of customers every day.”
BC, Operations

Aer Rianta International
“Customers are at the core of our business and the partnership we have with Customer Perceptions enables us to constantly improve and maintain high standards of service across all departments within our stores. The mystery shopping programme is an integral part of that and working with Customer Perceptions they make that easy for us. This includes a high standard of mystery shops and then the high-end digital output at the end of the mystery shop which enables us to analyse and helps us improve as a business. We have been able to make great improvements in our Post Offices down to the mystery shopping program that Customer Perceptions completes.”
PS, Area Manager

Henderson Retail Post Offices
"ALDI has enjoyed a long-standing relationship with Customer Perceptions. The mystery shopper reports they provide have become an integral part of how we measure our Customer Experience. Their detailed reporting has provided invaluable feedback to the business in the delivery of Everyday Amazing to our customers. We have found the team always to be very professional, adaptable and engaging. We have found their work to always be of a high standard and look forward to continuing our working relationship with them in the future."
AT, Store Operations Area Manager

Aldi Ireland
"Belfast City Airport has worked with Customer Perceptions on a number of customer satisfaction and mystery shopper projects, and the insights provided have been very beneficial in working with our commercial partners to ensure an enjoyable experience for the 2.5 million passengers who use our airport annually."
AE, Director, Lighthouse Communications

Belfast City Airport
"It has been a pleasure to work with Customer Perceptions over the past year. Customer Perceptions are always quick to respond to any requests and have kept us informed of progress throughout all our projects. The interactive reports have been a valuable insight tool providing quality, action-oriented feedback on our customer experience. Overall, all our dealings have been very straightforward and easy with thoroughly professional outputs."
AK, Research & Analysis Manager

Danske Bank
"Customer Perceptions have been a pleasure to work with and everyone that I have dealt with has been extremely professional and responsive to anything I need. Our Mystery Shopper programme is always improving with the assistance of the CS team and the support they provide is brilliant. Highly recommended."
KC, International Franchise Manager

Butlers International
"BestDrive by Continental have engaged the services of Customer Perceptions for the last number of years. In all of that time, we have found that they are a real partner for us in terms of delivering measurable customer research findings, and I would strongly recommend them to anyone who wants to improve their image and customer experience results. The staff that have looked after us have been top class, fully involved in our world and plan and deliver programmes without fail. My view is that my account manager wakes up and worries about my business each day they work for us, that is so different to so many other suppliers. These guys are the very best at this and deliver value each time. So, don’t waste time with the others this is the place to be managed."
ER, Marketing Director

BestDrive by Continental
"In Musgrave MarketPlace we passionately believe in Customer Service and we strive to be the best at ‘First for Service’ in our industry by putting the customer at the center of everything we do. Measuring feedback is a critical element of this, in terms of how our customer see us and how we deliver customer service. In this regard, we see the Mystery Shopping Reports from Customer Perceptions as critically important management tool which feeds into our daily managers huddles, HR’s Training and our Floor staff who engage with our customers every day. We eagerly await each month’s results because we share and celebrate the good and on the very odd occasion areas that we could improve on! Customer Perceptions have been a pleasure to deal with as the facilitator of our mystery shop program. The feedback we receive in their reports is always professional, informative and delivered with clarity I would have no hesitation in recommending Customer Perceptions and Musgrave Wholesale Partners look forward to continuing our successful working relationship with them into the future. The mystery shopping reports are an invaluable for us in terms of realizing our objective of being ‘First for Service’ in the in the industry."
PK, Operations Lead

Musgraves Marketplace
"The annual Retail Excellence Awards is the most prestigious awards process in Ireland measuring standards of stores – big and small – all around the country. The initial stage in the process in order to progress to Phase2 is a mystery shop. This audit must be honest, fair, transparent and tell the story of the customer journey from the approach to the store right through to the check-out stage. We were absolutely delighted with the delivery and performance by Customer Perceptions. Not only are the team there efficient, responsive and timely, their Mystery Shoppers write the detailed story of their visit to each store so that we really had a clear picture of each store’s performance. We are delighted to work with Customer Perceptions again in 2022!"
H'OD, Head of Learning & Events

Retail Excellence Ireland

Audit your business

our Clients