Customer experience (CX) is the cornerstone of success in many industries. In ‘3 Reasons Why Customer Experience Increases Sales’ we argue that this is because it can put your brand above the rest. Retaining customers is also more cost-effective than attracting new ones — and what’s more, great CX usually brings with it free word-of-mouth marketing.
As businesses become more digital, QR codes are now emerging as one of the best ways to streamline and enhance CX. Though many think-pieces have been predicting its downfall for years, the QR code has only continued to grow in popularity and mainstream usage. Juniper Research predicts it will generate $3 trillion (2.95 million Euro) globally by 2025 — just for facilitating payments.
This only hints at the virtually limitless potential QR codes have to improve CX with your brand. Below are a few ways you can use them to streamline CX.
Woo new B2B clients
It’s crucial that your business actively reaches out to new clients, especially if it’s relatively new. QR codes embedded into digital business cards can make all the difference in networking. Doorway notes that these digital business cards can make connecting with clients more accessible and convenient, especially for them. They simply need to scan the code — and your details will instantly be saved on their device. This, along with the fact that you’re the one initiating contact, can give the impression that you’re an efficient and effective business to work with.
Enhance customer interactions
In attracting new clients and customers, QR codes can promote engagement with your marketing materials. This can result in increased traffic to your website. Digital Signage Today suggests that in brick-and-mortar stores, most consumers now want a DIY shopping experience — and QR codes can provide that by providing information on various products when scanned. We even mentioned above that QR codes can facilitate payment. By streamlining nearly every customer interaction your business is likely to make, QR codes thus enhance the convenience they now crave.
Ramp up personalisation
QR codes can even provide data insights into customer behaviour. For example, brick-and-mortar stores can check which product QR codes were frequently scanned so you can invest in promoting them more. If embedded into your marketing materials, you can check which strategies resonated the most and can be used again. Both B2B and customer-facing businesses can even include QR codes in their packaging. Inc. explains this can prompt customer feedback, testimonials, and points of improvement. These insights are what can help you further streamline the process of CX personalisation.
Cut on costs
QR codes help you save time and resources precisely because it streamlines multiple aspects of CX. With digital business cards, you no longer need to spend money on printing physical copies. You can improve engagement in both online and offline marketing without having to pay for premium advertising. You don’t need to spend time sending emails and messages to customers just to get feedback if you already have QR codes in your packaging materials. In short, QR codes can help you improve CX just as effectively without breaking the bank.
The versatility of the QR code is one surefire way for your business to get creative and curate an impressive CX. Looking for more customer insights? Check us out here at Customer Perceptions.
Written exclusively for customerperceptions.ie
By Rica Jane