Customer Perceptions & Optimum Results were delighted to attend the Retail Excellence Ireland’s SIRA Launch in Fallon & Byrne on the evening of Wednesday, 8th of June. SIRA (Sustainable Irish Retail Action) is an excellent initiative designed to create a practical sustainability guide for the retail community to help:

1. Raise standards around ‘Sustainability Understanding and Practice’ within the Irish retail industry.

2. Empower and enable SMEs to ‘build more sustainable solutions’ into their business models by providing them with access to education, tools and support.

3. Develop a community of retailers, whose ambition is to authentically support each other on this sustainability journey within the industry, through best practice sharing.

We were delighted to get a first preview at of the SIRA guide, which is bursting with invaluable information to implement positive sustainability changes in the workplace.

This informative and fun evening featured Mark Mellett, Vice Admiral (Rtd) Former Chief of Defense as a key note speaker, sharing his expertise in the area.. This was followed by an interesting and engaging panel discussion on sustainability in retail and finally, a SIRA presentation to launch the SIRA Guide. With beautiful food and wine provided by Fallon and Byrne throughout the course of the evening, it certainly was a wonderful event, and one of the first that we have had the pleasure of attending in over 2 years!