Research, insights and training Specialists
We Connect
Research, Insight and Training
To Drive Business Performance
We partner with organisations across Ireland, the UK and internationally to deliver robust research, actionable insight and performance-focused training.
Our work helps leaders understand customer behaviour, strengthen operational standards and make confident, evidence-based decisions.
Trusted by organisations across retail, hospitality, financial services, transport, public sector and more.
Who Are We?
Customer Perceptions is an independent research, insight and training consultancy helping organisations understand behaviour, improve customer experience and strengthen performance.
For more than 30 years we have partnered with public and private sector organisations to deliver robust research programmes, operational audits and practical training that translate insight into measurable improvement.
- Expert Delivery Team
- Highly Trained Field Researchers
- International Coverage
1,000+
Clients Supported
100%
Service Delivery
17,000+
Field Researchers
Our Research & Performance Solutions
Our solutions combine robust research methodologies with practical performance improvement.
Whether you need deep strategic insight, operational compliance monitoring or frontline training, we design programmes tailored to your organisation, sector and objectives.
Mystery Shopping
Measure the reality of your customer experience
We deliver in person, telephone, video and online mystery shopping programmes that provide an objective view of your customer experience across every touchpoint.
Our structured evaluations measure service quality, brand standards, compliance and sales behaviours, helping organisations understand how customer experience is delivered in reality, not just in policy.
The insight generated enables organisations to identify gaps, benchmark performance and drive measurable improvements in service delivery.
Compliance Audit Programmes
Protect standards and operational consistency
Our structured compliance and operational audit programmes help organisations monitor operational standards, regulatory compliance and brand execution across locations.
Using trained field researchers and clear evaluation frameworks, we assess everything from age verification and health & safety to pricing accuracy, promotional compliance and operational procedures.
These programmes provide organisations with the visibility and accountability needed to protect brand standards and maintain consistent operational performance.
Survey Research & Opinion Polling
Understand behaviour, perceptions and expectations
We design and deliver robust survey research and opinion polling programmes that help organisations understand customer behaviour, public opinion and market trends.
Using online, telephone, face-to-face and on-site methodologies, we conduct research with your own customers, targeted audiences or nationally representative samples across Ireland and the UK.
From large-scale national studies to targeted customer feedback programmes, our research is carefully designed to deliver reliable, statistically robust insight that supports confident decision-making.
Training & Performance Solutions
Turn insight into measurable improvement
Insight only creates value when it leads to action. Our experienced trainers deliver practical, performance-focused training programmes that help organisations translate insight into measurable improvement.
Programmes cover areas such as customer experience, management development, service excellence, leadership, complaint handling and operational performance.
By combining research insight with training expertise, we help organisations close the gap between strategy and frontline delivery.
How Do We Work?
- Discovery & Objective-Setting
- Design & Methodology
- Execution & Data-Collection
- Insight & Reporting
- Action & Follow-Up
Discovery & Objective-Setting
Every programme begins with understanding your organisation, objectives and decision-making context.
We work with you to define the key questions that need to be answered, the behaviours that need to be measured and the outcomes you want to achieve.
This ensures the research approach is aligned to your business priorities from the outset.
#1
Design & Methodology
We design the most appropriate research methodology to deliver reliable, meaningful insight.
This includes selecting the right tools, sample, channels and measurement framework to ensure the research is robust, scalable and aligned to your objectives.
#2
Execution & Data-Collection
Our experienced research team and trained field researcher network deliver data collection to the highest professional standards.
Using a combination of in-person, telephone, online and on-site methodologies, we ensure reliable data capture across every stage of the programme.
#3
Insight & Reporting
Data only becomes valuable when it is translated into meaningful insight.
We analyse results to identify patterns, drivers and opportunities, presenting findings through clear reporting, benchmarking and practical recommendations.
We are proud to boast a 100% service delivery record.
#4
Action & Follow-Up
Insight should lead to improvement.
Our reports and presentations focus on what matters most and what should happen next, helping organisations translate research findings into operational improvements and stronger business performance.
#5
What Our Clients Say
Organisations across the public and private sectors trust Customer Perceptions to deliver robust insight that informs decisions and drives measurable improvement.
"
Customer Perceptions have engaged with us in creating a bespoke test of the levels of service being provided across our retail partners in Dublin Airport. Their insights have helped us to visibly increase and measure improvements across all our key service metrics…. Always available and quick to respond to any queries they have been a pleasure to work with and I wouldn’t hesitate in recommending them to other businesses.
"
G O’K
Dublin Airport Authority
"
Customer Perception have worked with Applegreen for ten plus years. In this time they have consistently delivered Mystery Shopper Audits & Customer Survey Feedback with a consist high level of professionalism. We have found all team members to be highly engaged; willing to find solutions & suggest alternative ways of working which always delivered positive benefits for our business… We would have no hesitation in recommending them to any other business.
"
C O’C
Marketing Department, Applegreen plc
"
I highly recommend Customer Perceptions Ltd. We have been provided with compelling and concise communications in a timely manner. The quality has been superior, and their client-service attitudes are tremendous. They have helped us to identify areas of strength & opportunities for improvement. Always at the other end of the phone & willing to assist.
"
AJB
DHL – Telecommunications
"
It has been a pleasure to work with Customer Perceptions over the past year. Customer Perceptions are always quick to respond to any requests and have kept us informed of progress throughout all our projects. The interactive reports have been a valuable insight tool providing quality, action-oriented feedback on our customer experience. Overall, all our dealings have been very straightforward and easy with thoroughly professional outputs.
"
AK
Danske Bank – Financial
Join Organisations That Trust Us
Customer Perceptions delivers tailored research, insight and performance solutions that help organisations strengthen customer experience, monitor operational standards and drive sustainable growth.