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Indepth Insights

Indepth Insights for your business GET CONSUMER FEEDBACK AND VALIDATION FOR YOUR RETAIL BUSINESS Customer Perceptions is delighted to partner with ParentsandBrands to bring this new service to our Clients. Discover why customers behave the way they do and gain valuable feedback. We work with you to design insights to get right to the heart […]

Choosing a mystery shopping company

Things To Consider When Choosing A Mystery Shopping Company

Hiring an undercover shopper is a great way to assess whether your business meets or exceeds your expectations and provides the right quality of products and services for your target market. Mystery shopping companies can conduct secret shop audits on your behalf to help you understand how your employees work, and how your business is […]

Streamlining the Customer Experience with QR

Customer experience (CX) is the cornerstone of success in many industries. In ‘3 Reasons Why Customer Experience Increases Sales’ we argue that this is because it can put your brand above the rest. Retaining customers is also more cost-effective than attracting new ones — and what’s more, great CX usually brings with it free word-of-mouth […]

Retail Audits

The Effects An In-Store Audit Has On Staff

The point of an in-store audit is to identify those aspects of your business that need improvement, so that you can adjust your operations as necessary. Most importantly, your staff members need to be able to accept and implement the positive changes that arise from the results of the audit. The audit itself means little […]

How to tell your staff about mystery shopping

How To Tell Your Staff About Mystery Shopping

One of the main objectives of hiring a mystery shopper company is to get honest, detailed feedback that can help you improve your service. In order to make meaningful changes in your services/shops, you need to discuss your mystery shopper’s findings with your staff and devise a strategy to point the way forward. This plan […]