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The use of a mystery shopping program in your business is a fantastic way to evaluate how your company operates, from customer service to employee performance. Also known as secret shopping, mystery shopping is a market research tool used to identify problem areas in your business and improve customer loyalty. A professional shopper (usually an […]
From the outside looking in, one may think that the more customers a company has, the higher its profits. However, this is not necessarily the case. Anyone with retail experience will tell you that building a network of loyal, repeat customers is the cornerstone to the success of your business. Suppose your customer service, staff […]
The customer experience is a crucial aspect of your business. Having a positive customer experience will greatly improve your chances of retaining customers. The cost for a returning customer is a fraction of the cost to get a new customer. Optimising your customer experience will increase your overall revenue and reduce your dependence on attracting […]
We’re more than Mystery Shopping! At Customer Perceptions, we’re dedicated to improving our clients’ customer experience no matter what solution you choose . We’re proud to introduce our newest brochure, outlining our research solutions, which can be tailored our individual client’s needs. Regardless of whether you are in the market for a research solution currently, […]
Interview with our Managing Director – Emma Harte Emma Harte has been involved with the Customer Perceptions and Optimum Results teams for almost 20 years. Emma is the backbone of these teams leading by example to hit KPI’s, targets and achieve the business goals. Discover what challenges Emma had to face through her long […]
