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By – Megan Clarke, Client Account Manager.

 

Mystery shopping can offer an endless range of unimaginable insights.  So, before you come to the conclusion that mystery shopping provides limited information, let’s take a look at some of the more unique projects we have carried out.

Aside from the more regular convenience store visits, hotel stays and finance calls, we have an array of past projects that we are sure will intrigue you.

We have sent the underaged demographic to shops to buy cigarettes to see if staff are checking for ID and we have sent people to funeral homes pretending they have had a bereavement to assess the empathy of staff.   Some have been sent to visit the cliffs, some have made video consultations with the doctor for the contraceptive pill, cold/flu and back pain.   We have assessed photo machines in shopping centres, assessed charity collectors on the street and even travelled on the ferry to price the products on the boat.   To make things even MORE exciting, we have challenged people to the adventure rooms and got them to break the rules, sent them on thrilling theme park rides and sightseeing adventures across land and sea.

Not only can the scenarios be wonderfully weird but the profile of the lucky individual undertaking the assessment can be requested and we will make it our mission to meet the specifics.  We have sent ladies with a bigger bust to lingerie stores to try on bras and to get seriously specific, we have used a shopper over 50 with a stigmatism in one eye, no history of heart disease and a prescription more than plus 5 on their lens to test an optician.

We are always willing to take on new challenges, things we have never done before in an aim to provide our clients with the essential information they need to grow and strive.

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